The Rule Design Journal
For my fellow small business owners - thoughts and tips about branding, web, and graphic design to help your biz grow and thrive
Brand strategy & identity
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Website Design & Development
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Graphic design
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Brand strategy & identity 👑 Website Design & Development 👑 Graphic design 👑
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Boost your website traffic with marketing & SEO
SEO Series #3: We’ve covered the SEO basics, but you want more people on your website, ASAP? More website traffic means more people engaging with your brand, and ideally buying your product or service. Here are 6 ways to boost your traffic with marketing and SEO.
SEO Basics for your Website Design
SEO Series #2: SEO for website design, simplified. We’ll go into user journey and sitemap, page design, meta titles and descriptions, optimising your images, and other technical things to get you sorted.
What is SEO and how do I show up on Google?
SEO Series #1: For business owners and website DIY-ers who want more people on their website, but don’t know where to start. We’ll go over how Google knows what pages to show, and how you can use SEO to help.
5 ways to make your DIY website look professional
Do you have a DIY website that looks… DIY? I’ve rounded up 5 simple hacks to take your website from amateur to professional in no time, convincing your audience that you’ve invested serious $$ in your website design (shhh… I won’t tell).
How to create a colour palette with strategy
Colour is a (not-so) secret language that speaks to our emotions, influences our decisions, and shapes our perceptions. Follow the steps to understand the psychology of colour, and create a palette that connects with your audience.
What I learned from my first panel experience
Surrounded by incredible designers, I had the most enriching time with my panel experience at a conference. Read on for practical takeaways and ideas I had from connecting with other small business owners.
5 free gift ideas for your small business besties this holiday season
Gift ideas for your small business besties this holiday season. The twist?! They’re all free. Read on for practical gift ideas to boost confidence and reach on social media and google for the small business owners in your life.
How I changed my marketing mindset
As a small business owner myself, I used to find marketing my services so difficult. Read on for practical tips and my thoughts on learning to love content marketing and social media.
Simple SEO updates to make your website stand out
Steal my strategy for simple SEO updates that make a big impact. I'm here to provide you with a practical SEO checklist that won't break the bank, and can be completed in just a few hours.
Meet Ruth, your brand & web designer
Kia ora! I’m Ruth, the face behind Rule Design. You can think of me as your design guru, business cheerleader, or tech wiz – whichever you need the most! As a small business owner myself, I know how tough it can be starting out. That’s why I’ll be with you every step of the way, backing you to succeed in your business.