SEO Landing Pages: Your Website’s Underrated Secret Weapon

SEO

29 Aug

Your website’s looking stunning. Your “About Me” page is bringing you to tears of pride just reading it. But where is Google? Unfortunately, still ghosting you.

You don’t have time to sit around waiting for dream clients to magically stumble onto your website.

You want them to find you, fall in love with your work, and book in—like, yesterday.

However, the simple truth is that if your website doesn’t speak Google’s language fluently, the right people simply aren’t going to find you.

Enter: SEO landing pages.

They’re hardworking digital homing beacons, quietly working in the background to bring more of the right people to your site while you’re busy with clients or sipping on your morning flat white. Let’s break it down.

So, What Actually Is an SEO Landing Page?

An SEO landing page can be thought of as a purpose-built, keyword-powered micro homepage.

No, it’s not something you’ll find in your website’s top nav, but instead you’ll find it strategically laser-focussed on the search phrase that your ideal clients are actually typing.

These landing pages are designed to show up on Google when someone types in a specific search query - for example:

“wedding florist Auckland”
“custom illustrations for kids rooms”
“bookkeeping for beauty businesses NZ”

It’s niche and specific (love that), and resultantly, it has an edge. It won’t be winning the homepage popularity contest, but what it will be doing is ranking loads better than your generic services page that’s trying to do 12 things at once.

That’s what we like to see, because these dedicated SEO landing pages are what will help to sweep up all the good leads—and they’re good at it too. We’re talking up to three times more conversions than a classic everything-but-the-kitchen-sink services page (Unbounce Conversion Benchmark Report, 2023).

SEO landing pages have a variety of aliases and are also known as:

Keyword landing pages
Organic traffic pages
Location pages
Conversion landing pages
SERP (search engine results page) content

These are all just fancy ways of saying: “a page designed to rank on Google and turn casual browsers into enquiries or sales.”

Short-tail vs Long-tail Keywords (and Why Long-tail Rules)

Let’s talk keyword strategy, because not all search terms are created equal. You’ll see a lot of chat about ‘short-tail’ and ‘long-tail’ keywords.

SEO landing pages are built for long-tail keywords—because that’s where the gold is. In short, longer phrases mean you get the prize-winning combo of lower competition and higher conversion intent.

So you’ve already got a bunch of short-tail keywords you need to pad out and convert into long-tail ones. Here are a few more examples of how you can take a couple of words and transform them into a fully fledged, conversion-ready long-tail keyword:

“haircare” → “natural curly haircare products NZ”
“interior design” → “Japandi interior design Auckland”
“life coach” → “life coaching for burnout recovery NZ”
“photographer” → “family photographer Wellington beach shoots”

To put it simply, we’re not just chasing clicks - we’re targeting the right ones.

Why SEO Landing Pages Are A Game-Changer

If you’re someone who means to blog but never quite gets around to it… or you haven’t updated your website since 2021 and feel low-key guilty about it - SEO landing pages are for you.

SEO landing pages are a brilliant solution because:

Setup once for long-term benefits
No schedule to maintain
High potential return

They’re not a replacement for a full SEO strategy (more on that below), but they are a fab way to get momentum and visibility without needing to churn out new content weekly.

To put it in real terms, SEO landing pages:

1. Help people find you

Google can’t rank your services if there’s not a dedicated page for them. One page, one topic means there’s way more of a chance of actually showing up.

2. Attract the right people

These aren’t “anyone and everyone” pages. They’re magnetised for the specific search terms that match what you do best. AKA, fewer tire-kickers, more aligned clients.

3. Work while you don’t

Once they’re live and optimised, you don’t need a content calendar or regular updates. These low-maintenance pages do the heavy lifting in the background, which is perfect if you’re up to your ears in client projects, or just simply not about that “blog every week” life.

What to Do Before You Dive Into SEO Landing Pages

Let’s make sure you have the basics in place before you go ahead and whip up 10 keyword pages. You need to make sure:

Your overall SEO game is sorted (page titles, headings, keywords, alt text, etc.)
You’re happy with your current branding and website style
(trust me, you don’t want to redo all this again after a rebrand)
You’ve got a way to convert that new traffic that will be coming in (freebie? discount code? enquiry form? quiz?)

Rule number one is to make sure your foundation is solid before you start to build upon it.

Rule Design’s SEO Landing Page Approach

I offer SEO landing pages as a done-for-you add-on to my web design projects—usually a set of 3–5 pages targeting your most valuable keywords (think: top services, product types, or locations).

Why? Because a beautiful brand and site deserve to be seen. And once the strategy’s in place, you can stop whispering into the social media void and start showing up where your dream clients are actually searching.

Equipped with a toolkit of niche SEO landing pages, baby businesses can reap a vast variety of benefits. We’re talking:

Turning your passion-niche into discoverable, magnetic content
Attracting brand-aligned clients who aren’t just investigating, but ready to commit
Dominating specific high-intent searches in your field
Getting traffic that’s sustainable (even if your site domain is lower authority to begin with)

I handle the research, copy, design, build, and optimisation—so you can focus on your thing (not fiddling with meta tags in Shopify).

TL;DR: Why SEO Landing Pages Are Worth It

They help the right kind of people find you on Google
They’re laser focussed on one long-tail keyword to precisely match search intent
They increase conversions (without requiring updating on the regular)
They're strategic AF and ready to convert

In short, they’re perfect for the non-bloggers, the SEO newbies, and the overwhelmed creatives who just want their work to be seen.

Ready to Let Your Website Do the Heavy Lifting?

Let’s add a few SEO landing pages to your next web design project. Book a discovery call and we’ll chat about what keywords your site actually needs to rank for, and how to do it without the burnout.