Branding and website design for soulful small businesses

Rule Design building blocks of graphic design - vector shapes and grid

Through unique and strategic design, I’ll uncover the heart of your business, making you stand out in a way that’s truly you.


Brand strategy & identity

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Website Design & Development

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Graphic design

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Brand strategy & identity 👑 Website Design & Development 👑 Graphic design 👑


Meet Ruth, your designer

Kia ora! I’m Ruth, the face behind Rule Design. You can think of me as your design guru, business cheerleader, or tech wiz – whichever you need the most! As a small business owner myself, I know how tough it can be starting out. That’s why I’ll be with you every step of the way, helping your business grow and flourish.

After your design project, you will…

✸ Have a strategic brand that finally feels like YOU

✸ Reach new heights of brand awareness

✸ Thrive with an SEO and mobile-friendly website

✸ Connect with, and sell to your dream customers

✸ Have clarity in your niche and unique selling point

✸ Be confident in who you are and what you do!

Design services, from logos to website development

Branding & logo design

In a brand design project, we’ll delve into the strategy behind your brand, uncovering your unique selling point and giving you the tools to make an impact in your industry. Signature Rule Design packages: Brand Spank & Bloomin’ Branding.

  • Logo suites backed by strategy
    ✸ Customer + competitor research
    ✸ Brand personality and positioning
    ✸ Imagery and style guidelines
    ✸ Tone of voice and messaging guides
    ✸ Brand palettes backed by colour theory
    ✸ Fonts and typography selection
    ✸ Social media kits

Website Design & Development

Your website is your online home and your chance to make a great first impression on your future clients and customers. Built on Rocketspark, Squarespace, or Shopify, we can launch your legendary website whether you have services or an eCommerce store.

  • Website strategy and sitemap
    ✸ eCommerce and product websites
    ✸ Service and portfolio websites
    ✸ Rocketspark websites
    ✸ SquareSpace websites
    ✸ Shopify websites
    ✸ SEO (search engine optimisation

… and everything graphic design!

With a fresh perspective and hunger for creativity, you’ll get the best graphic design solutions tailored specifically to you and your business. Working on VIP day intensives, or chipping away at your design needs on a retainer, we’ll get your brand and biz aligned.

  • Social media design and templates
    ✸ Presentation and report design
    ✸ Business card design
    ✸ Packaging design for products
    ✸ Printed materials for advertising
    ✸ Signage and wayfinding design
    ✸ Email newsletter design
    + lots of other things - get in touch!

What clients are saying…

Want to know a little more?

You can download my services and pricing guide to take a closer look at how we can GROW your small business with strategic, drool-worthy brand and web design.