Modern and elegant branding and logo design for NZ-based wellness and surf retreat
The Ocean Lodge
The Ocean Lodge is a surf & yoga retreat in Northland, NZ, created for women who want to experience connection and wellness in nature.
The Ocean Lodge is a fictional wellness business created as a passion project. This year I set myself the task of completing more passion projects every month. It has been great to occasionally take a step back from client work and push the boat out creatively, learn a new tool or try a new style. I’ve been developing my procreate skills, creating these digital illustrations on my tablet, and then bringing them into illustrator to bring together the brand identity.
On fictional projects like these, I still work through a fast-tracked moodboard and research stage of the brand strategy process, so that I can develop the brand personality and design psychology of the project.
Then I experiment with new fonts that I’ve been loving (and I think fit with the fictional brand), colour palettes and other brand identity elements.
Brand identity design elements included:
Main logo, submark and secondary logo, illustrations and brand pattern design, colour palette backed by colour psychology, postcard design, and business cards
The Ocean Lodge - surf & yoga retreat in Northland, NZ
Colour palette backed by strategy, designed to rejuvenate and invigorate the target audience
Logo suite using illustrative elements, with variations for different uses.
Alternative logo in colour
Business card design using brand identity elements
Illustrative elements of flora and fauna native to NZ
Social media tile design, with tagline for the wellness retreat.
Illustrative elements of flora and fauna native to NZ, hand drawn in Procreate software before transferring to Illustrator.
Meet Ruth, your brand and web designer
Kia ora! I’m Ruth, the face behind Rule Design (and this is my pup, Oki). You can think of me as your design guru, business cheerleader, or tech wiz – whichever you need the most! As a small business owner myself, I know how tough it can be starting out. That’s why I’ll be with you every step of the way, backing you to succeed in your business. Elevating your brand to its full potential, I can’t wait to see your business flourish.