Brand Refresh and Website Design for Hawkes Bay Caravan Parts and Repairs Company
Smile Caravans
Smile Caravans is a caravan parts and repairs company based in the Hawkes Bay, NZ, focusing on their online eCommerce store for all things caravans.
The father-son duo started their business 20 years ago, mostly as a repairs shop, and have since transitioned to become one of the leading caravan parts dealers in NZ. Working with DIY branding and a Wordpress website since they started, they were struggling to grow the online side of the business.
The problem to solve:
Their DIY website and branding was holding them back from sales growth and brand awareness. The user experience, and visual design of their website wasn’t showing their business in the best way possible, as well as not having all of the functionality to manage their growing product range.
The solution:
We refreshed their branding, while still honouring the ‘smiling caravan’ that their regular customers know and love. Positioning their brand values and colours apart from their competitors, we highlighted their value proposition of honesty, affordability, and transparency. Moving Smile Caravans to Shopify with a paid theme, we created a website with easy user experience for their customers to navigate and find the products they need.
The results:
3-months post launch, Smile Caravans is already making double their monthly revenue than before we launched their new branding and website. We’ve increased their website conversion rate to 2.9% (average eCommerce is 2.35%), with no paid advertising on google or social media channels.
Website: smilecaravans.co.nz
Andre Spiekerman, owner of Smile Caravans
“Ruth has done an amazing job getting to know us as a business and then helped us with rebranding and created a website that was best suited for our business which we are very happy with. Will certainly be using her services in the future. Highly recommend, easy going friendly personality, enjoyed working with her throughout the design process!”
Business card design using brand guidelines
Thank you card design for online store orders
Brand moodboard to kickstart the visual identity direction
Brand cheatsheet for consistent use of brand guidelines
Website homepage design on Shopify platform - Prestige theme
Colour palette backed by strategy to stand out from competitors (mostly using corporate blue)
Initial logo concepts before we decided to honour and tweak the original smiling caravan
Meet Ruth, your brand and web designer
Kia ora! I’m Ruth, the face behind Rule Design (and this is my pup, Oki). You can think of me as your design guru, business cheerleader, or tech wiz – whichever you need the most! As a small business owner myself, I know how tough it can be starting out. That’s why I’ll be with you every step of the way, backing you to succeed in your business. Elevating your brand to its full potential, I can’t wait to see your business flourish.