Brand identity design for UK-based non-profit supporting young creatives

Fire It Up Fund

Fire It Up is a charitable fund based in Liverpool, helping photographers and videographers get a head start in the creative industry, with the tools and training to thrive.

In memory of Ant Clausen, a kiwi-born UK-based photographer who tragically died last year, his partner Natalia has worked tirelessly to get this charity up and running in his name.

Their mission: providing financial assistance, mentoring support and professional opportunities to turn photography and filmmaking passions into purposeful careers.

We worked together to develop the brand strategy, visual identity, colour palette, fonts, brand guidelines, poster and flyer design, as well as Canva social media templates.

“I don’t know what to say! Everything is just amazing and so far beyond what I could ever have imagined. I really cannot thank you enough for all that you have done to bring this project alive. It has been an absolute pleasure to work with you on this. You have navigated my stream of consciousness just brilliantly!”

Instagram story template design

Social media templates designed in Canva

Logomark 'F-stop' Design

Brand elements and icons - sparks and lens

Copywriting for posters and brand design

Logo suite including logomark and full logo variations

Poster design using visual identity design

Meet Ruth, your brand and web designer

Kia ora! I’m Ruth, the face behind Rule Design (and this is my pup, Oki). You can think of me as your design guru, business cheerleader, or tech wiz – whichever you need the most! As a small business owner myself, I know how tough it can be starting out. That’s why I’ll be with you every step of the way, backing you to succeed in your business. Elevating your brand to its full potential, I can’t wait to see your business flourish.

Learn more about Ruth