Brand identity design, and eCommerce website for Auckland cafe and online vintage store.
Gray’s Wine Bar
What started as a plan for a wine bar, morphed into their current Dom Road hub of delicious coffee, tasty food, homewares, art and vintage clothing. “With our sights still firmly set on a wine bar, but licensing taking longer than we had hoped, the time has pushed us to find other things we find interesting, as well as take inspiration from places we enjoy, to create the cool mishmash of a space we currently are!”
Dan and Grayson reached out earlier in the year about plans to expand their successful in-store second-hand clothing range, to an online store.
New site built on Rocketspark website platform
We upgraded their Squarespace site which no longer served their needs, to a Rocketspark eCommerce store. Rocketspark is an NZ-based website platform, and has amazing support from their Cambridge office, as well as a great website builder and tools for NZ small businesses to thrive. Moving platforms fits in well with the Gray’s ethos of supporting local businesses.
Branding and website services included:
Brand identity: strategy; brand identity design including full logo suite, visual guidelines, typography and colour palette selection.
Brand collateral: business cards; email signature; signage; illustrations; thank you cards; menu design.
Website: SEO-friendly, mobile optimised website design using Rocketspark. Integrated with Mailchimp, GoSweetSpot, Google Analytics and Search Console.
Website
Original Squarespace brochure website design
Illustrations of the owners, created in Adobe Illustrator
Business cards uses brand guidelines and colour palette
Website optimised for mobile browsing and shopping
eCommerce website design for customers on-the-go
Meet Ruth, your brand and web designer
Kia ora! I’m Ruth, the face behind Rule Design (and this is my pup, Oki). You can think of me as your design guru, business cheerleader, or tech wiz – whichever you need the most! As a small business owner myself, I know how tough it can be starting out. That’s why I’ll be with you every step of the way, backing you to succeed in your business. Elevating your brand to its full potential, I can’t wait to see your business flourish.