Bold and modern branding and logo design for Tokyo-based hair and make-up artist
Yasmin Haynes
Yasmin Haynes is a fictional Hair & Makeup Artist business created as a passion project for @hellotayloramy, and selected as her favourite brand of the challenge.
This year I set myself the task of completing more passion projects every month. It has been great to occasionally take a step back from client work and push the boat out creatively, learn a new tool or try a new style.
On fictional projects like these, I still work through a fast-tracked moodboard and research stage of the brand strategy process, so that I can develop the brand personality and design psychology of the project.
Then I experiment with new fonts that I’ve been loving (and I think fit with the fictional brand), colour palettes and other brand identity elements.
This project included:
Main logo
Submark and secondary logo
Colour palette backed by colour psychology
Services list
Business cards
Business card design using the brand identity
A submark logo as part of the logo design suite
Primary and secondary logo as part of the logo design suite
Website concepts using brand guidelines
Meet Ruth, your brand and web designer
Kia ora! I’m Ruth, the face behind Rule Design (and this is my pup, Oki). You can think of me as your design guru, business cheerleader, or tech wiz – whichever you need the most! As a small business owner myself, I know how tough it can be starting out. That’s why I’ll be with you every step of the way, backing you to succeed in your business. Elevating your brand to its full potential, I can’t wait to see your business flourish.