Brand identity design, and Squarespace eCommerce website for New Zealand natural zinc sunscreen brand
Zinc or Swim
The full start-up suite for New Zealand-made, natural zinc and sunscreen brand, Zinc or Swim. Being safe from the sun when you’re out on adventures, and being kind to the earth is made simple and nourishing with their products. The team wanted a brand identity that reflects the natural and easy-going nature of their ingredients and products.
The Zinc or Swim story
“We’re just two pasty kids, who were sick of getting sunburnt while training for rugby in the heat of summer. Sick of sunscreen sliding off sweaty skin, and zinc that was a bit plain. We thought that colourful characters like ourselves deserve something a bit brighter, and so Zinc or Swim was conceived in the changing room. Now we can train, surf and adventure in style, knowing we are protected from the sun.”
Branding and website services included:
Brand identity: strategy; brand identity design including full logo suite, visual guidelines, typography and colour palette selection.
Brand collateral: packaging label design; business cards; email signature; illustrative icons; thank you cards; canva social media templates; Squarespace campaigns email marketing.
Product photography for their Zinc or Swim colourful zinc and Sundaze natural sunscreen.
Website: SEO-friendly, mobile optimised website design using Squarespace.
Website
Tom & Josh - Co-founders of Zinc or Swim
“Ruth has transformed our branding, website, packaging, and social media design. We really value her creative direction and approach and would not have been able to achieve the results we have without her. Thanks heaps!”
Squarespace eCommerce website design for user-friendly online shopping
Sundaze Natural Sunscreen label design and product photography
Hand drawn icon suite created for the branding
Primary logo application embossed on paper
Packaging label design and product photography
A6 Thank you card design for a personal touch on eCommerce orders
Squarespace website design on tablet device
Meet Ruth, your brand and web designer
Kia ora! I’m Ruth, the face behind Rule Design (and this is my pup, Oki). You can think of me as your design guru, business cheerleader, or tech wiz – whichever you need the most! As a small business owner myself, I know how tough it can be starting out. That’s why I’ll be with you every step of the way, backing you to succeed in your business. Elevating your brand to its full potential, I can’t wait to see your business flourish.