Brand and website design for Sydney wedding florist
Paper Daizy Floral Design
Jess is the florist behind the Paper Daizy brand based in Sydney, Australia. Her mission? Cultivating romantic, whimsical moments through bold garden-style floral design.
Where we started:
Jess redid her branding a year prior, but it just wasn’t sitting right with her creative, colourful floral style. Her website that she had done herself was also very muted and minimal, and didn’t let her personality shine through.
The solution:
Jess came to me with a specific idea in mind of what she wanted her logo to look like, as well as the vision for a striking pink and red colour palette. First we worked through her branding. Even though she had an idea in mind, it was really important to dig down into the strategy, so that she has the tools to help her grow.
Then, we crafted her website on SquareSpace, with copywriting for SEO setting her up for success on search engines going forward. With full training videos provided, she now has the confidence to keep her website up to date with her latest floral projects and new imagery.
The result:
A striking, modern brand that reflects her unique style and personality, and an SEO and mobile-friendly website to reach more people on Google and beyond.
Website: paperdaizyfloraldesign.com.au
Instagram: @paperdaizy
Jess, founder of Paper Daizy
“Ruth has gone above and beyond to deliver my new website and business branding!!! I’m so in love with what she created for me and it makes me so excited going into new projects because my branding proudly reflects me and my personality! She was very responsive and made me at ease during the entire project. So grateful, thank you so much Ruth!”
Paper Daizy website before our project
Paper Daizy website after our project!
Logo suite including the full logo and two submarks
Tagline: Cultivating romantic moments with floral design
Business card design
Brand cheatsheet to keep consistent going forward
Brand illustrations to add some depth and more assets for the brand
Mobile friendly website design
A responsive website design works across all devices
Thank you card design - A6 size
Meet Ruth, your brand and web designer
Kia ora! I’m Ruth, the face behind Rule Design (and this is my pup, Oki). You can think of me as your design guru, business cheerleader, or tech wiz – whichever you need the most! As a small business owner myself, I know how tough it can be starting out. That’s why I’ll be with you every step of the way, backing you to succeed in your business. Elevating your brand to its full potential, I can’t wait to see your business flourish.