A person balancing a laptop on their foot while wearing white sneakers, with their leg raised against a white background.
Abstract red star-shaped symbol on a maroon background.

NZ FREELANCE DESIGNER

My brands & websites aren’t like the others

They’re totally un-ignorable, you’ll finally be excited to share your business with the world, and the best part?

You’ll be ready to launch in less than 2 weeks. 

Web design, but make it the full brand experience. 00 I’ll dig into your strategy, 00 build your brand visuals, and turn it all into a killer website.

Purple hand-drawn arrow with a loop pointing downwards on a white background.
Smiling woman wearing sunglasses with a colorful checkered textile in the background.

I know what you’re thinking…

Wouldn’t it be wild to have a brand that actually attracts customers? 

No more getting bogged down in the details, stressing over which font to pick in Canva, or missing out on Friday night wines with the girls ‘cos you’ve got website updates to make. 

Instead, you hand the reins over to me.

I’ll strategically overhaul your brand and website, and then give you the tools to keep the magic going.

Freelance design Services

Ways we can work together

Branding & Logos

Seriously good results in a seriously short amount of time.

Hand putting 'Sparkle & Spin' card into green jacket pocket

Website Design

Launch a website that gets you clicks, leads and sales (‘cos money, amiright?)

Laptop displaying a floral design website, resting on books on a beige armchair.

Graphic Design

VIP design days and more. Your to-do list will love me.

Beige fabric background with a pink card reading 'hā naturally'

Okay, now I’m blushing

Client testimonials this way

  • A 5-star review from Baldry Sanford praising Ruth for her knowledge, quick solutions, and ease of working, resulting in an amazing new website.
  • 5-star review for Being Yoga NZ by Sophie Kaufusi, praising Ruth for website design.
  • Five-star review from Zoe Abrams praising Ruth for being communicative, kind, organized, and talented, and highly recommending her services.
  • Five-star review for Ruth by Samuel Rosser, praising her organizational skills, flexibility, and recommending her as a great designer.
  • Five-star review praising a designer named Ruth for her talent, communication skills, and guidance in brand development. The review is written by Katie Pearce.
  • A five-star review praising Ruth for exceptional business understanding, rebranding, and website creation, highlighted for a positive experience and friendly personality, recommending her services for future projects.
  • A testimonial praising Rule Design for excellent work on Protean Art branding and website. It highlights Ruth's ongoing support and highly recommends their services, featuring heart and smiling face emojis.
  • Five-star review by Sue Bradford praising Ruth's design work on kotare.org.nz, mentioning great feedback on the new website.
  • Five-star review by Grayson Dauphin, praising Ruth from Rule Design for her knowledge and patience in a brand and website update, recommending her services.
  • Screenshot of a 5-star review by Tayla Keon. The review praises Ruth for her excellent service in creating a website, describing the process as enjoyable and well-structured, and highly recommends her to others.
  • Five-star review by Heidi Mehrtens praising Ruth for designing a brand, including logo and website, with professionalism, timeliness, and pleasant collaboration at Rule Design.
  • Instagram comment from "nataliaclausen" praising "Ruth" for her amazing work, with heart and fire emojis.
Woman in casual outfit holding an art book, standing in a room with decorative shelves, plants, and wall art.

LET’S SKIP THE SMALL TALK

I’m Ruth, and I’d love to design your brand and website

When I first started as a freelance designer, I did what everyone else was doing… making things pretty. But I soon realised that *just* pretty doesn’t cut it, and the way to get more leads and sales is strategic design. 

I’m talking brand psychology,
Industry and audience research,
And a whole lotta personality.

Sound like we could be a perfect match?

The proof is in the portfolio

I’m not just a freelance designer…

I’m a strategist.

And I’m all about making you stand out in a way that’s true to you (and is waaaay better than your competitors, obvs). 

Want me to just create Canva templates? I’ve got you.
Want me to overhaul your brand identity? Done.
Want me to design a website as well? I’m on it.

Take a looksie at the projects for small businesses just like yours.

Two business cards on a rocky surface, one with contact details for a photographer and the other with "Zoe Rae Photo" and a floral logo.
Website homepage for Paper Daizy, a floral design service, featuring vibrant floral imagery, navigation menu, and text about romantic wedding flowers. It introduces a florist named Jess and showcases floral arrangements with images of weddings.
Large green tropical leaves with botanical illustrations labeled Fig.01, Fig.02, and Fig.03 overlaid on them.
Collage of photography-themed images and text, including people using cameras, phrases like 'Apply Now,' and motivational quotes about visual storytelling.
Webpage showcasing vintage clothing styles for men and women, with sections for feminine and masculine styles. Includes images of models wearing items like overalls, denim, jackets, and sweaters. Features pricing and descriptions for each clothing piece and options to shop.

STILL IN YOUR DIY ERA?

Steal my brain for your ultimate SEO checklist

Insider knowledge that I use for my clients IRL. The best part? It’s FREE. I’ll break down the basics of keyword research, search engine optimisation, and make sure you get found on Google, asap. Want in? 

SEO checklist cover featuring a laptop balanced on a sneaker, with a separate checklist in the background.

They’re obsessed

Did I mention people love my emails?

Screenshot of an email with emoji profile picture. Text reads: "This had me in full chuckles!! Your emails are my favourites by far."
Email screenshot with message: 'Just wanted to let you know you are killing it and I love your content! --'
Text message expressing gratitude for an email, stating it was amazing and provided clarity, followed by a smiley face and a thank you with sparkle emojis.
Text message with emoji celebrating a footer tip, saying "It's SO good 🙌 loved the footer tip this week."
Screenshot of an email expressing appreciation. The sender is thrilled with emails and blog posts, calling them super helpful and urging the recipient to keep working their magic, ending with a sun emoji.

No? Not like me to be shy.

My emails are famous for dropping actionable brand and website tips, guidance for my DIY besties, and just generally being a delight to receive in your inbox.