The Rule Design Journal
For my fellow small business owners - thoughts and tips about branding, web, and graphic design to help your biz grow and thrive
Brand strategy & identity
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Website Design & Development
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Graphic design
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Brand strategy & identity 👑 Website Design & Development 👑 Graphic design 👑
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Your guide to DIY Brand Strategy
In the era of DIY entrepreneurship, crafting a brand that captivates your audience and converts them into customers is the ultimate goal. I’ve distilled my signature brand strategy process into five clear steps for you to work through on your own!
How to create a colour palette with strategy
Colour is a (not-so) secret language that speaks to our emotions, influences our decisions, and shapes our perceptions. Follow the steps to understand the psychology of colour, and create a palette that connects with your audience.
5 signs it’s time for a brand and logo refresh
As your business grows, it’s important to understand your target audience and how your business is going to solve their problem. One way to do this is by refreshing your brand.
Why branding is your most important investment
Branding is more than just a logo, it’s your values, your mission, the way you connect with people… it’s who you are! Learn how brand strategy can ignite engagement and drive profit.
Meet Ruth, your brand & web designer
Kia ora! I’m Ruth, the face behind Rule Design. You can think of me as your design guru, business cheerleader, or tech wiz – whichever you need the most! As a small business owner myself, I know how tough it can be starting out. That’s why I’ll be with you every step of the way, backing you to succeed in your business.