Brand identity and logo design, and SquareSpace eCommerce website for Auckland artist and printmaker

William Lever - Artist

About the brand & web design project

A special brother-sister collab to launch William Lever’s brand and eCommerce site. William Lever is an artist and printmaker based in Tāmaki Makaurau (Auckland), creating exceptional artwork and commission pieces.

Working mostly in black and white, or with blue ink pen and highlighters, we wanted the colour palette to reflect that of his prints and art pieces. We also wanted his logo to feel like his signature. His brand needed to be simple enough to convey his wide artistic range, yet still in keeping with his expressive style.

Branding services included:

Brand strategy, brand identity design including full logo suite, visual guidelines, typography and colour palette selection, business cards, and artwork labels.