Brand & web design for Strategic Consultant
Rose Dennis
Rose is a strategic consultant helping businesses turn strategic thinking into strategic doing.
She takes big-picture ideas and helps turn them into clear, practical action - bringing structure, momentum and a very clever extra brain to the room.
Where we started:
Rose came to me ready to launch her consulting business, originally thinking she needed a one-page website to get things out into the world.
But after taking a closer look at what Rose does and how much value there was to communicate, I lovingly pushed back. One-pagers can be a mission for SEO and user experience, and Rose’s work deserved more than being squeezed into one long scroll.
She needed a brand and website that felt sleek, strategic and sans-BS - clear, confident and refreshingly direct, just like her.
The solution:
Through the Brand Spank+ Website Legend combo, we created a full brand-to-website experience for Rose’s new consulting business. For the brand, we started by taking a closer look at her industry and where we could carve out a space that felt distinctly Rose.
Rose knew she wanted a dark base to match her direct tone of voice, so we landed on an off-black to keep everything bold while still being easy to read. From there, we added a pop of cornflower blue (inspired by blueprints), a simple logomark from her Pangram Pangram wordmark font, and wrapped it all up in a supporting visual system of arrows, lines, circles and numbers to mimic the feeling of workshopping together in a meeting room.
The brand came together across business cards, email signature, brand cheatsheet and logo cheatsheet, giving Rose a sharp toolkit before we moved into the website build.
Then, instead of cramming everything into a one-page scroll-a-thon, we built a website with more space for Rose’s offer, expertise and personality to shine through!
The result:
A sleek, strategic and very Rose brand and website for a consultant who helps businesses move from big ideas into actual action.
The final identity feels bold without needing a million colours, polished without feeling same-same, and full of smart details inspired by the way Rose works: structured, thoughtful and ready to get things moving.
Her website now gives her consulting business a proper online home, with more room for future clients to understand who she is, what she does and why she’s so good at turning strategic thinking into strategic doing.
Website: rosedennis.com
Here’s what Rose said…
“Working with Ruth was exceptional.
She doesn’t just focus on design - she helps shape and refine the core message of your work, ensuring it resonates with your intended audience.”
Website landing page
Business card design
Letterhead design
Mobile website mockup
Branding folio concept
Mobile website and letterhead design
Branding folio concept
Billboard advertising
Letterhead design
Mobile website design
No more squeezing your brilliant business into a teeny little website
You could spend months trying to make your brand look polished, your website make sense, and your services sound as clever as they actually are.
Or, you could bring in a strategic design pal who knows when to say, “Cute idea, but we can do better.”
I’ll help you build a brand and website that looks the part, works hard behind the scenes, and gives your future clients a big fat yes to what you do.
Discover the project package that brought Rose’s brand and website to life.