Where we started:

Lavandula was already ticking along nicely, with a loyal customer base, a whole lot of history behind it, and the kind of real-life charm you just can’t fake.

Bess could see a big opportunity to bring the brand into its next era while still honouring everything people already knew and loved about the farm. The challenge was finding the sweet spot between nostalgic and fresh: moving Lavandula from lavender-centric to lifestyle-led, while keeping its heritage heart and cleaning up anything that felt too costumey or “daggy”.

Lavandula is so much more than lavender alone. There are weddings, picnics, café visits, events, farm animals, gardens, seasonal experiences and natural products made in-house. The brand and website needed to bring all of that together in a way that felt clearer, more cohesive and much easier to explore. Rustic and farm-inspired, yes, but with enough polish to show the full Lavandula experience properly.

THE solution:

As part of the Rule Your Business package + extras, we worked across the full Lavandula rollout: branding, Shopify website design, email automation, social media templates, farm signage and product packaging design.

For the brand, we created a visual identity that pulled from the full farm experience rather than making lavender do all the heavy lifting. The custom illustrations became such a special part of the direction, bringing in Highland cows, farm animals and little heritage-inspired details that gave the brand more character, flexibility and proper Lavandula feeling.

From there, the brand rolled out across product packaging, farm signage and social media templates, creating a more cohesive system for all the different ways people experience Lavandula, from browsing online to visiting the farm in real life.

For the website, we worked with the Prestige theme on Shopify, with a few custom-coded sections added so the site could sit beautifully with the new brand. With a mammoth amount of pages, offers and customer pathways, the wireframe stage was very much needed to wrangle the information before the build got too hay-bale-maze behind the scenes. Using templates and dynamic content meant the site could still feel rich and specific, without becoming wildly heavy to manage.

The launch was staged over a few months while the Lavandula team organised new photography and worked through internal updates, including changes to their restaurant menu and booking processes. Phase one went live in time for their venue feature for a wedding on The Block, before the full website officially launched for Christmas 2025.

The result:

A charming, shoppable and beautifully cohesive brand world for this beaut heritage farm. The final identity keeps all the heart people already loved about Lavandula, while giving the brand a more polished and flexible system across print, digital, packaging, signage, social media and online shopping.

The website now brings the full Lavandula world together in one place, making it easier for visitors to shop products, explore the farm, book experiences, discover weddings and events, and understand just how much there is to love beyond the lavender fields.

From editable product labels to email automations, farm signage to fluffy cow illustrations, this project gave Lavandula a brand ecosystem that can stretch across all the lovely, busy, real-life ways people experience the farm. Rustic, refined and very much ready for the full farm era!

WEBSITE: LAVANDULA.COM.AU

INSTAGRAM: @LAVANDULAFARM