Brand, WEB & EMAIL MARKETING design for PERFORMANCE DIETITIAN AND NUTRITIONIST

Where we started:

After years of working under other brands, Kellie was ready for something of her own. Kellie had the experience, qualifications and thoughtful approach already sorted. What she needed was a brand identity and website that could make Funday Wellness feel credible, warm and memorable from the first click.

Her work focuses on all the good stuff: healthy habits, integrated health, longevity, nutrient-dense food and sustainable wellness knowledge. The brand needed to feel well-rounded and considered, while still making space for the fun in Funday.

The solution:

As part of Brand Spank + Website Legend + an email marketing add-on, we created the brand, website and email foundations for Kellie’s new business.

The initial brand concepts took two very different routes - or should I say, roots - before we landed on a softer illustration style that felt beautifully suited to Funday. It involved a bunch of natural shapes, a painterly finish and wholefood-inspired details that communicate balance and nourishment without getting too literal.

There was also a tiny avocado plot twist along the way, after I included them in the first round of concepts and then found out Kellie is allergic. Poor thing!

The wordmark was built from a very customised version of Instrument Serif, with contrast between the softer “Funday” and more structured “Wellness.” I added a longer “f,” a little twist through the “W,” and slightly off-kilter “e”s to give the logo a bit more movement and personality. Classic typography, with its snacky little Funday hat on.

For the website, we worked with curated stock imagery from Dupe Photos, subtle Squarekicker animations and a few custom-code details to bring the brand through in a polished but playful way. The site didn’t need to be wildly complicated; it needed to feel like a beautiful extension of the brand, with clear services, clever copy and a smooth experience for future clients.

We also set up Kellie’s smoothie recipe freebie, download automation and three-step email flow, giving her a simple lead magnet system ready to support future marketing.

The result:

A fresh, colourful and personality-filled brand and website for a performance dietitian with a thoughtful approach to wellness.

The final Funday Wellness identity brings together painterly food illustrations, customised typography, a warm colour palette and a Squarespace website that feels polished without losing its lightness. It gives Kellie a clear place to share her services, show her expertise and start building her own audience when the timing feels right.

Kellie is already booked and busy through another platform, so she hasn’t needed to go full steam ahead on marketing just yet. But when she’s ready, the good stuff is already sitting on the plate: brand, website, lead magnet and email automations, all ready to rumble.

Website: FUNDAYWELLNESS.com

Instagram: @FUNDAYWELLNESS