SquareSpace website design for yoga teacher & life coach based in South Auckland, NZ
Being Yoga & Life Coaching
Being is founded by Sophie Kaufusi, a yoga teacher and life coach bringing the benefits of holistic wellbeing to South Auckland.
The problem:
Sophie’s previous website wasn’t designed in a way to help tell her story and build brand awareness. She was getting little-to-no traffic through her website as it wasn’t very engaging or easy to navigate. As she just completed her holistic life coaching training, she also wanted to expand and explain her offerings on her website.
The solution:
Using her extended branding, we moved the Being website from WIX, which has limited flexibility for growing businesses, to SquareSpace. In the future, SquareSpace has many more integrated apps for scheduling, their email marketing platform, and a members-only course area. With keyword research and an SEO strategy, the new website is designed to generate more organic search traffic and convert her customers to book classes and consults.
The result:
A bold, modern website that reflects her growing business that is having a huge positive impact in her community. Her website is now easy to navigate, is search engine optimised, mobile-friendly, and will grow with the business.
Website: beingnz.com
Instagram: @beingyoga_nz
Sophie, founder of Being
“Woah. Ruth went above and beyond in designing my new website. She was incredibly organized and understood how to make my dream a reality. She's very clever and strategic and I loved working with her. Thanks for helping me grow my business Ruth! Highly recommend Rule Design to anyone and everyone wanting a well thought out, modern website.”
Mobile-friendly website design for user friendly browsing across different device sizes
Developing Being's website copywriting to reflect her new life coaching branch
Homepage design for desktop screens, with a modern grid layout and SEO-optimised text
Homepage navigation menu for mobile screens
A modern and impactful landing page to convert the Being audience into clients
Meet Ruth, your brand and web designer
Kia ora! I’m Ruth, the face behind Rule Design (and this is my pup, Oki). You can think of me as your design guru, business cheerleader, or tech wiz – whichever you need the most! As a small business owner myself, I know how tough it can be starting out. That’s why I’ll be with you every step of the way, backing you to succeed in your business. Elevating your brand to its full potential, I can’t wait to see your business flourish.