Seamless pattern with breakfast items including milk cartons, coffee cups, fried eggs, croissants, baguettes, and disposable coffee cups on a pink background.
Red eight-pointed star shape on a white background

Welcome to Rule Design

Graphic Design in New Zealand

Social media design, custom icons and illustrations, packaging design, business cards, and more.

Smiling person with long hair and a white shirt

Meet your designer

I’m Ruth, a freelance designer helping small businesses make a big impact through beautifully aligned visuals. Blending creativity with strategy, I design compelling visual solutions that resonate with your audience, leaving a lasting impression and driving growth.

Beige fabric with 'hā naturally' card
Illustration of person holding oversized coffee cup on purple background

Elevate your small business with a freelance designer to take your visuals to the next level

My graphic design services are tailor-made for small businesses seeking to make a big impact. Working on one-off projects, or booked in as a retainer client, I can help you achieve beautifully aligned visuals that really connect with your audience.

Brand guidelines document with typography and color palette. Features 'Orpheus Pro' and 'Futura' typefaces, and color swatches including 'Manuka,' 'Bloom,' 'Karo,' 'Red Earth,' and 'Forest.'
Menu with options for Toast, Not Toast, and To Drink on a green background. Offers egg dishes, smoothies, tea, and coffee.

Why does consistent graphic design matter?

It's not just about creating a trendy logo or picking a colour palette from pinterest; it's about crafting a cohesive visual identity that resonates with your audience and grows their awareness. If done well, consistent graphic design can be the driving force behind your success.

Learn about how you can achieve design consistency for your small business, and why you should put the time into your visual identity.

Mood board featuring Pantone colors 7591 C and 3295 C with photos of cactus plants, clear water, yellow building facade, apricots, and a cocktail with lime and rosemary.

Want to know a little more?

You can book a free discovery call with me to learn more, and see if we’re the right fit. I can’t wait to hear more about your vision and goals for your business.

Smiling woman in white shirt sitting at a table with folded hands