Seamless pattern with breakfast items including coffee cups, milk cartons, fried eggs, croissants, baguettes, and take-away coffee cups on a purple background.
Orange star shape with eight points on a white background.

Welcome to Rule Design

Graphic Design in Auckland

Social media design, custom icons and illustrations, packaging design, business cards, and more.

Smiling woman wearing a white blouse, sitting against a light background, framed by a decorative star-shaped border.

Meet your designer

I’m Ruth, a freelance designer helping small businesses make a big impact through beautifully aligned visuals. Blending creativity with strategy, I design compelling visual solutions that resonate with your audience, leaving a lasting impression and driving growth.

Beige fabric with 'hā naturally' card
Illustration of a person holding a giant coffee cup on a purple background.

Elevate your small business with a freelance designer to take your visuals to the next level

My graphic design services are tailor-made for small businesses seeking to make a big impact. Working on one-off projects, or booked in as a retainer client, I can help you achieve beautifully aligned visuals that really connect with your audience.

Brand style guide showcasing typefaces and color palette. Includes Orpheus Pro and Futura fonts, and colors such as Manuka, Blossom, Koa, and Forest. Background features a person in a white robe.
A menu with options for 'Toast' and 'To Drink'. Toast items include Free Range Eggs, Quick Butty, Cither Eggs, Istanbul Scramble, and The Full Toast. Non-toast options include Choccy Smoothie, Strawberry Smoothie, Toasted Granola, and Zesty Fritters. Drink options feature black and white coffee, chai, hot chocolate, loose leaf tea, and cold drinks, with prices ranging from $5 to $28.

Why does consistent graphic design matter?

It's not just about creating a trendy logo or picking a colour palette from pinterest; it's about crafting a cohesive visual identity that resonates with your audience and grows their awareness. If done well, consistent graphic design can be the driving force behind your success.

Learn about how you can achieve design consistency for your small business, and why you should put the time into your visual identity.

Collage featuring green plants, water ripples, Pantone color swatches, a yellow building, apricots, and a cocktail with lemon and rosemary.

Want to know a little more?

You can book a free discovery call with me to learn more, and see if we’re the right fit. I can’t wait to hear more about your vision and goals for your business.

Smiling woman with long hair wearing a white shirt sitting at a table.