Collage of promotional graphics featuring phrases about leotards for gymnastics, such as 'Confidence is the best accessory' and 'Little Gymnasts Big Ambitions'. Various images of children in leotards and playful design elements are included.
Red eight-pointed star shape on a white background.

Welcome to Rule Design

Brand and Logo Design in Auckland

Unique, strategic branding and logos for a stand-out small business.

Smiling woman in a white shirt with long wavy hair, set against a neutral background, framed in a star shape.

Meet your brand designer

At Rule Design, design is more than just a logo – it's about forging a meaningful connection between your brand and your audience. Your project will go above and beyond the aesthetics, developing the strategy to stand out in a way that’s truly you.

A beige fabric with a pink card displaying the text 'hā naturally'. The fabric appears to be soft and textured.
Illustration of a person holding a large cup on a lavender background.

Strategic brand design for your small business to stand out and thrive

In a brand design project, we’ll delve into the strategy behind your brand, uncovering your unique selling point and giving you the tools to make an impact in your industry. With customisable packages to suit your unique needs, we can create a brand that sets you apart.

Brand guidelines showing typefaces Orpheus Pro and Futura, and a color palette with shades like Manuka, Red Earth, and Forrest, over a background of a person in a white robe.
Menu on a green background featuring breakfast options and drinks. The breakfast section includes toast selections like 'Free Range Eggs' and 'Quick Butty,' priced between $21 and $28. The non-toast options include smoothies and fritters. The drink section lists coffee, tea, and cold drinks, ranging from $5 to $5.5.

What even IS branding? And why is it important?

In short, branding is about uncovering who you are and what your unique selling point is. It includes things like: logo suites backed by strategy; customer + competitor research; brand personality and positioning; fonts and typography selection; and more.

Do you want to learn more about why branding is important for your small business? You’re in luck… I wrote an article about it.

Table setting with a clear glass plate, an orange card labeled "GRAY'S" featuring cup, wine glass, and shirt icons; partial view of a plate with sliced meat and a glass of amber liquid on a white tablecloth.

Want to know a little more?

You can book a free discovery call with me to learn more, and see if we’re the right fit. I can’t wait to hear more about your vision and goals for your business.

Smiling person sitting at a table with a light beige background.