SEO + AI Search course for women in Business
THE self-paced course to get your website found by Google + AI search (and your customers converting once they land there)
18 modules to fix that, in less than 3 hours of video, with a course hub, group chat, and 100s of website wireframes to get you designing strategically.
Doors close Friday 28th August
Only 50% spots left!
Doors close Friday 28th August Only 50% spots left!
You’ve built the website, maybe even paid a pretty penny for it. But search engines? They’re acting like they don’t even know your name.
You’re unsure if you’re doing SEO right.
You’ve heard of meta tags and keywords, but are they… working? You’re crossing your fingers that Google and AI are paying attention.
You’re desperate for a website that feels done.
A website you’re proud to show off, and that quietly gets on with the job while you run the biz.
You’ve got the vibes. conversions? not so much.
The fonts? Perfect. The photos? Gorgeous. But pretty doesn’t pay the bills and you’re ready for a site that sells as fabulous as it looks.
The Investment
Regular pricing
$399 USD
What’s included?
❤️🔥 8 modules, 18 videos, ~3 hrs of video content (bite-sized + actually finishable)
❤️🔥 Your Rulebook: The Notion keyword + page planner based on what I use for real clients
❤️🔥 100+ section templates with keyword + copy placeholders.
❤️🔥 Course hub with your digital workbook and homework to send me (your #1 support crew)
❤️🔥 Finishing incentives: go in the draw to win a FREE SEO Showdown audit (valued at $550 USD)
❤️🔥 Lifetime access: go at your own pace, revisit anytime
Curriculum breakdown
Do you want the course tour??
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You'll learn: how search actually works now (Google, AI search, the lot) and what that means for your website.
You'll walk away with: a reset understanding of the game you're actually playing.
Lessons:
#1 Brain Prep
#2 How AI Has Changed the Game -
You'll learn: how to structure your site so every page has a clear job, and nothing's just floating there confusing people.
You'll walk away with: a proper sitemap for your website.
Lessons (just the 1!):
#1: Website Structure (a.k.a. your sitemap) -
You'll learn: how to find the actual words your customers are typing in… not the ones you assume they're typing in.
You'll walk away with: your working keyword list, mapped and ready to use across your site.
Lessons:
#1 Find Your Keywords
#2 Pick Your Keywords -
You'll learn: how to write copy that does two jobs at once… reads deliciously to a human, and tells search exactly what your page is about.
You'll walk away with: rewritten copy for your key pages, plus Laura's bonus lesson on making sure your words say why the heck it should be you.
Lessons:
#1 Strategic (+Sexy) Copy
#2 Strategic Kinda Hidden Copy
#3 BONUS: Sounding Hot As Heck (Laura, from Tide) -
You'll learn: how to sequence a page so people move naturally from "oh, interesting" to "okay, I'm in."
You'll walk away with: a rebuilt homepage flow, and a footer that's actually doing its job.
Lessons:
#1 Homepage
#2 Discovery + Money Makers
#3 Footer + Internal Links -
You'll learn: how to make your site look as good as it sounds, including Kimberley's bonus lesson on making sure it feels like your brand, not just looks fine.
You'll walk away with: a properly designed hero section, and images that load fast instead of tanking your site speed.
Lessons:
#1 BONUS: For the Humans (Kimberley, of Studio Dawn)
#2 Design Essentials
#3 Image Compression
#4 Let's Design Your Hero Section -
You'll learn: how to keep the momentum going after the course ends, instead of letting everything you've built quietly gather dust.
You'll walk away with: your homepage, live, and a plan for what to tackle next.
Lessons:
#1 Quick Wins
#2 Building Momentum
#3 Making Your Homepage LIVE
Guest Expert Spotlight
16 modules of me, nerding out on SEO and AI search until your website is beautifully, unmistakably visible.
But getting found is only half the story. Once someone actually lands on your website, they have to read it. And once they've read it, they have to want to stay.
That's not my particular brand of magic. So I called in two women whose brains I've been dying to get into this course…
Laura, from Tide: Website copywriter, brand storyteller, Tide founder since 2017.
Laura can take a business with a million good things going on in it (the personality, the opinions, the stories, all the bits you know matter but can't fit onto one homepage) and turn the whole pile into words that make sense to someone outside your brain.
Her bonus module: Sounding Hot As Heck
Because once someone lands on your website, the words need to tell them why the heck it should be you.
Kimberley, from Studio Dawn: 14+ years across branding, advertising, design and strategy.
Kimberley doesn't ask "how do we make this look good?" She asks "what is this business capable of becoming?" A good-looking website gets looked at. A website with your actual sparkly dust running through it gets felt.
Her bonus module: Hot As Heck, For The Humans
Making sure your sparkly dust isn't just living in your head, it's sprinkled through every pixel of your website.
By the time you're through, you'll have:
Real, tested keywords for your business, mapped across every core page
A website properly optimised for SEO + AI search
A structure, headings and metadata that all help get you found
Words on your website that sound like you + visuals that connect
A website that finally acts like your best sales rep
They’re obsessed
Did I mention people love working with me on SEO + AI search?
These are the words from folks I've worked with 1:1… and Visible As Heck is me bottling up that same strategy into something you can work through yourself, alongside me, without needing a $550 price tag to get started.
Kinda jealous?
You don't need to be. Access to the course is still open til Friday 28th August.
LET’S SKIP THE SMALL TALK
I'm Ruth, and I built Visible As Heck because I was sick of watching gorgeous websites go unseen.
When I first started designing websites, I thought looking bloody beaut was enough. But I quickly realised that just looking good doesn’t pay the bills… you need a site that actually gets found.
I’m building Visible As Heck to bridge the gap between design and discovery, helping you turn your website into something Google loves and your customers can’t resist. I’m talking:
Understanding how Google + AI search works, so you don’t have to
Keyword strategy (minus the stuffing)
And design that converts, not just sits there lookin’ cute
Sound like a bitta you?
Visible As Heck: SEO + AI Search
Frequently Asked Questions
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By the end of the course, you’ll have:
✅ A website properly set up for best-practice SEO + AI Search — not guessed at, actually built
✅ Real, tested keywords for your business, mapped across your pages
✅ A homepage, headings, metadata, and structure that all pull their weight
✅ A completion certificate, and a website you're genuinely proud to send people to
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👑 Built alongside you, not just handed to you: check-in points mean you're never stuck watching a video library gather dust.
👑 A balance of SEO + design smarts: rankings mean nothing if your site isn't designed to convert once people find it.
If you're a business owner who...
❤️🔥 Wants to actually understand SEO, not just outsource it forever
❤️🔥 Has real time to set aside to work on your site (as little as 2 days!)
❤️🔥 Wants your website to work, not just existThis is the course for you.
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Join the waitlist for early access + earlybird pricing
Doors open 18 August (10 spots only for presale)
Work through 8 modules over ~3 hours of video content, at your own pace
Join check-ins in the community channel for 4 weeks
Finish with a properly set-up website, a certificate, and (if you're quick) the chance to win a spot prize
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Keyword research, understanding SEO + AI search, on-page headings + structure, meta titles + descriptions, alt tags + URLs, site navigation + internal linking, design, accessibility + mobile-friendliness, backlinks, mentions, and content hubs.
All the good, juicy stuff that’ll set you up for success.
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Yep — I looooove working with other designers! I’ve helped plenty of creatives refine their website SEO. And you’re welcome to apply your learnings for your client projects too.