SEO + AI search + Creative Direction audit
Get found. Get chosen. For businesses who want a website that works hard and looks hot.
A collaboration by Rule Design × Studio Dawn
Getting found is only half the job
You could rank on page one tomorrow, but…
If people land on your site and it feels generic, confusing or a bit "sure, fine", they'll click back and pick someone else.
And the reverse hurts too.
A gorgeous, heartfelt brand that nobody can find is a very well-dressed secret.
Most services only look at one side.
SEO specialists check your metadata without asking whether your brand sounds like you. Creative directors refresh the visuals without asking whether Google or ChatGPT can find you in the first place.
Showdown
Get found on Google and AI search.
Ruth's SEO Showdown is the no-nonsense audit that's helped small businesses wrangle their websites into search-worthy shape. She'll dig into:
How your site is set up for Google: keywords, page titles, meta descriptions, headings, image optimisation and site structure
How visible you are to AI search tools like ChatGPT, Google AI Overviews and Perplexity, and what to change so they understand and recommend you
The technical bits you’re missing that are holding you back
Where your content is missing the questions your customers are actually asking
By Ruth (Rule Design)
Show Up
Get chosen once people arrive.
Kimberley's Creative Direction Review looks at how clearly, consistently and distinctively your business communicates across your website and wider brand world:
Is it instantly clear what you do and who you're for?
Does your brand feel consistent from your homepage to your Instagram to your emails?
Does your personality come through, or have you been sanded down into "professional" beige?
Where can you add more humanity, warmth and distinctiveness so people feel like they already know you?
How does the overall experience feel, and where does it lose people?
By Kimberley (Studio Dawn)
The Investment
USD$675
A SEO + AI search audit of your website from Ruth
A creative direction review of your website and brand world from Kimberley
A clear, prioritised Google Docs of what to fix first, so you're not staring at 47 tasks wondering where to start
A recorded walkthrough via Loom
Practical, DIY-friendly recommendations you can implement yourself, no agency retainer required
The details
Getting down with the nitty gritty
-
1. Book and fill in the questionnaire. Tell us about your business, your customers and what you want your website to do.
2. We get to work. Ruth runs the Showdown on your SEO and AI visibility. Kimberley reviews your brand presence and experience. We compare notes so the recommendations work together rather than against each other.
3. You receive your audits. Within 2 weeks of your call.
4. You take the reins. Implement the changes at your own pace with a clear roadmap in hand. We’ll check in 2-weeks post-delivery for your homework check-in.
-
Have a website that's live but isn't pulling its weight
Are happy to roll up your sleeves and make changes yourself
Suspect your brand has drifted, gone generic, or never quite captured the real you
Want to show up in AI search results, not just Google
Are about to invest in marketing and want your foundations solid first
-
Don't have a website yet (talk to Ruth about a new build instead)
Want someone else to implement everything for you
Are after a full rebrand or redesign rather than strategic direction
Meet the team
Ruth, from Rule Design: SEO + AI search expert, brand and web designer.
Visit Rule Design Home
Kimberley, from Studio Dawn: 14+ years across branding, advertising, design and strategy.
Visit studio dawn Website
